Major automotive company Ford has filed 19 trademark applications related to possible metaverse activities. In the documents, the company notes the possible launch of Ford-branded NFTs (non-fungible tokens) in its own market, and also refers to offering virtual models of its cars, including the Mustang, Mustang Mach-E and Rude.
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Ford suggests the Metaverse movement
Ford, one of the largest US automotive brands by sales, has filed multiple trademark applications with the US Patent and Trademark Office (USPTO), preparing for a possible breakthrough into the metaverse. . The company seeks to protect its activities, including the offering of Ford-branded NFTs on a proprietary NFT marketplace. These NFTs may contain brand-related text, audio, or video.
Some of these apps aim to ensure digital rendering of most popular models, including 150 Lightning, Lincoln, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and mustang.
In addition, digital garments containing brand references and digital spare parts of any of the aforementioned models are covered by trademark applications. This could be one of the first steps in an organized digital strategy, according to USPTO-licensed attorney Mike Kondoudis, who claimed the company was making a “big move” into the metaverse with these filings.
This move by Ford is not surprising, as the company had previously explained that it was examining the digital world to find new ways to grow its business. In September, the global director of merchandising for the Ford brand, Alexandra Ford, said:
Wherever you are in the world, you can find passionate Ford fans and we want to offer them an inspiring collection of products and accessories, and potentially even digital products like NFTs.
Ford is just the latest in a long line of companies that have already embraced these digital worlds and products as part of their growth strategies. Recently, the French automobile manufacturer Renault has also taken a step in this direction, closing a partnership with The Sandbox, the metaverse platform, to present virtual automotive experiences with the brand’s products.
Other brands like Hyundai, a Korean automaker, are also entering the metaverse by introducing some of their future automotive products into a metaverse known as Zepeto.
Marks in this story
Clothing, digital clothing, digital expansion, Ford, Hyundai, Metaverse, mike kondoudis, nft, Renault, spare parts, The Sandbox, USPTO, virtual cars
What do you think of Ford’s possible entry into the metaverse? Tell us in the comment section below.
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Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as someone who was late to the game, entering the cryptosphere when the price spike occurred in December 2017. With a background in computer engineering, living in Venezuela and being impacted by the rise of cryptocurrencies on a societal level, offers a different point of view. about the success of cryptocurrencies and how he helps the unbanked and underserved
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